Back to my Roots with Frames

Where will your imagination take you today? Well the Nendo Design Firm came up with an incredible concept for the Illoiha fitness club in Tokyo. They expressed the brand concept of ‘becoming beautiful through movement’ by incorporating picture frames and other decorative elements in their climbing wall. Talk about being beautiful and useful. William Morris would approve I’m sure. Scroll through to see my creative way to transport 30 antique frames in Manhattan. I also like to keep my workout ‘beautiful through movement’ ;-) hkv

nendo design firm concept for the illoiha fitness club in tokyo using frames

a dolly of antique picture frames on a sidewalk in new york city

heather karlie vieira of hkfa with a huge pile of antique frames in a box on a dolly